Tales of Guild 14.11.2017

Chapter Three

Photographer –
Video – Felix Laasme
Models – Carina Leps & Karl-Lennart Meri

All that our paths cross with
remains in us, creating
the way we see the world
others and ourselves
and yet, we are still the same.

I
AM
ETERNAL

Mirroring unity and harmlessness of cultural fusion, our third Chapter pairs high-end materials suitable for bitter climates together with an effortless yet noble approach to streetwear.

“Post-paganism. Post-Teutonic. Post-Empire. Post-Soviet. Post-Command… It all grows in us. All that our paths cross with – every person and situation we meet – it all remains in us, shaping the way we see the world, others and ourselves. And yet, we’re still the same. Eternal. And good.” – explains the impulses behind the collection GUILD’s designer Joan Hint.

From memories of ancient Finno-Ugric queens to Soviet dandies and the turbulent 90s, the collection is full of heavy coats, rich denim choices and bizarre hats.
The collection’s available in our store and online.