The Storytelling Denim Brand
Speaking for different eras – the heritage we carry, the possibilities of today and all the stories yet to come, the very first denim guild in the world stands for traditional methods, a remarkable product with stories behind them and a common vision to give our best in everything we do.
We started experimenting with denim for the first time in 2010. Touched by its incredible character – the roughness and the softness, the way it ages, fades, resists and transforms through time – we knew our paths would entwine and together, we would create miracles. We teamed up with few masters willing to sew such a thick fabric like denim, bought up the rare vintage workwear machinery and got started.
Focusing our hearts, consciousness and keen minds on every detail – the placement of pockets and buttonholes, the special stitching and washing techniques, the construction and most importantly, the final fit. Clear cuts with a hint of nobility and a bit of magic mark our approach to denim while supporting the revelation of our inner characters.
A bridge between eras, GUILD is integrating forgotten nobleness with contemporary leisurewear. Pairing effortless style with traditional crafts, it was brought to life in 2012 by two lovers Sten Karik and Joan Hint. Today, GUILD operates as an atelier and design house whilst uniting storytelling denim brand Reval Denim Guild and a small millinery Guild Hattery.
Merging art with crafts, the ambition of GUILD is excellence together with ethical innovation – contemporary yet timeless apparel made of natural materials in a truly harmonious environment. Great design, certified fabrics, no waste and leftovers, products that would withstand time are just some of the elements reflecting the core values of GUILD.
All is created under one roof in the Hanseatic town Tallinn, just like in bygone times when artisans joined under guilds with an oath to give their best in everything they do.
Guild's Branch of Mad Hatters
Turning invisible crowns to bespoke chapeaus and ready-to-wear hats while using only the highest quality raw materials. We create avant-garde and classics on both new and antique hat blocks – some of them being even more than a hundred years old. We started looking for hatmakers at the end of the first decade of our century. We visioned someone truly exceptional in crafts and at the same time, someone with golden hands and a great heart. And you know what? We found so much more. Life led us to the most wondrous lady living in the middle of a remote wilderness.
For her, the story began many decades ago in Soviet-occupied Estland where nothing was found and stores were empty. But a young woman dreamed of a beautiful hat! It was then when she discovered an old lady working in a dusty old attic and the moment she opened the ceiling hatchway – her path was clear. Colourful silk flowers and plumes, dozens of wooden hat blocks – some older than a century, and golden dust powder sparkling in the sunshine…
The old lady inherited our hatmaker all the ancient, noble techniques and when the day came, most of her precious antique hat blocks as well. But our friend’s soul yearned for more. Quietness. Wilderness. Freedom. So she escaped into the woods. Handcrafting in the middle of the Northern wilderness, love, magic, and sacredness is poured into each one of our hats, so we may be quite sure – the wondrous hats will awake our true characters.